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Big East ... no plans to change its name

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  • Big East ... no plans to change its name

    Commissioner has different idea about Big East name change
    http://www.bizjournals.com/cincinnat...dea-about.html

    Aresco plans to keep the Big East name
    Aresco shot down speculation the Big East was considering tweaking its name because of its growth to a four time-zone league. Aresco says, "There's tremendous brand equity built up in the Big East name."

    Joe Bailey, the conference's former interim commissioner, had said this week the Big East was leaning toward a name change.

    Aresco says there is interest from other networks in the Big East TV package, but the intention is to say with ESPN. The conference and ESPN are in the midst of a 60-day exclusive negotiating window.
    http://www.wthitv.com/dpp/sports/foo...-name_95274017

    Big East conference has no plans to change its name
    http://www.philly.com/philly/blogs/o...-Maryland.html

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