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[This pertains specifically to UofL, but this problem is ubiquitous nationally. Programs need bags of cash to compete. If they can't compete, they lose relevance and, therefore, the ability to raise sufficient funds to stay afloat. The best line in the article below:
"That's modern college athletics in one image: a billion-dollar entertainment industry clipping coupons while financing its future."]
CRAWFORD | Heird lays out Louisville athletics’ $30 million problem to trustees | Sports | wdrb.com
"That's modern college athletics in one image: a billion-dollar entertainment industry clipping coupons while financing its future."]
CRAWFORD | Heird lays out Louisville athletics’ $30 million problem to trustees | Sports | wdrb.com