Welcome to the Big XII

[Lobot]

Great news everyone! Old Trapper has re-upped it's Big XII sponsorship deal for another season. We still have a beef jerky sponsor.

The Big XII has a new promo called the Old Trapper Beef of the Week which awards the Thicc Six award for big guy TDs. Can't make this up.

[Lobot]

Welcome to TuneIN radio.

https://www.sportsbusinessjournal.co...ab2836b0a2c255

Launch day has arrived.

https://big12sports.com/news/2024/8/...-coverage.aspx

[Lobot]

yeah, but if he looked like ralphie from colorado, would you be wondering what its made of?

I mean Ralphie's actually edible? And it's not a Pop Tart either.

[D.A.H.]

Unfortunately, the commercials feature a guy who looks like the WV mascot.

yeah, but if he looked like ralphie from colorado, would you be wondering what its made of?

[swilsonsp4]

Great news everyone! Old Trapper has re-upped it's Big XII sponsorship deal for another season. We still have a beef jerky sponsor.

Unfortunately, the commercials feature a guy who looks like the WV mascot.

[Lobot]

Great news everyone! Old Trapper has re-upped it's Big XII sponsorship deal for another season. We still have a beef jerky sponsor.

[Lobot]

A little Big XII Conference movie trailer action for you.

https://x.com/Big12Conference/status...88024779632864

[swilsonsp4]

Excellent piece by Bill Connelly on the parity within the B12 (ESPN+, so $):

https://www.espn.com/college-footbal...er-ever-season

[bearcatbret]

I was curious about TuneIn so here it is:
Big 12 Radio | Free Internet Radio | TuneIn

[GoBearcats31]

UA, ASU, CU, Utah are officially in — although I assumed this had started July 1 https://x.com/big12conference/status...A2NHZ_hNyS2mFg

[Lobot]

Welcome to TuneIN radio.

https://www.sportsbusinessjournal.co...ab2836b0a2c255

[Lobot]

Seems to me that it might be an instant cash grab. However, in the end, profits must be shared back to the private equity group.

Here's the Athletic and an explainer. ($)

https://www.nytimes.com/athletic/556...onsiderations/

[Lobot]

The company involved is CVC Capital Partners. They own quite a few recognizable companies both here and overseas. For those who don't want to scroll through the whole client list, the important sports related ones are the Spanish La Liga soccer league and Ligue 1 and 2 in France. Also, the Six Nations Rugby League.

https://www.cvc.com/portfolio/our-portfolio/

[bearcatbret]

Something I failed to address on this announcement by Yormark is that they may “sell” 20% of the conference to a private equity group out of Luxembourg. Not sure on details on what they’re actually selling here.

The PAC-12 tried this in 2018 to create the instant cash flow for member institutions to do facilities upgrades and debt retirement but the proposal didn't go through in the end.

It looks this might be a stab at getting members in influx of cash for player payments.

Seems to me that it might be an instant cash grab. However, in the end, profits must be shared back to the private equity group.

[Lobot]

Something I failed to address on this announcement by Yormark is that they may “sell” 20% of the conference to a private equity group out of Luxembourg. Not sure on details on what they’re actually selling here.

The PAC-12 tried this in 2018 to create the instant cash flow for member institutions to do facilities upgrades and debt retirement but the proposal didn't go through in the end.

It looks this might be a stab at getting members in influx of cash for player payments.