Welcome to the Big XII

[Lobot]

Ourand at SBJ is indicating the total package is 400M for the conference for Tier 1 and 2 rights. This does not appear include postseason or championship cuts from those events.

The question is how this gets divided and when it takes effect. If it’s after Texas and OU depart then we’re talking 33M per school.

[swilsonsp4]

The more articles I read, the higher the per school payout is. I've seen anywhere from 33M to 60M per school over the course of 5 articles. The higher the number gets, the more suspect it is IMO. I think we might get lucky to hit 40M but anything is an improvement over 7M

The $33M being tossed around would be strictly from Disney/Fox. There are other sources of income that potentially push each school's receipts much higher.

[Lobot]

The more articles I read, the higher the per school payout is. I've seen anywhere from 33M to 60M per school over the course of 5 articles. The higher the number gets, the more suspect it is IMO. I think we might get lucky to hit 40M but anything is an improvement over 7M

[bearcatbret]

Interesting that he believes the value of the contract will actually go up.

https://www.cbssports.com/college-fo...tter-of-weeks/

The value may just go up because of the competition. These games will mean everything week in and week out. I suspect that Texas and Oklahoma will go the same route as Nebraska. Great money but irrelevant in terms of winning. Heck, those two teams cannot even compete in the Big 12 right now.

[GangstaTakester]

Just ran across this from Ari Temkkin, an ESPNU and Kansas broadcaster……

Brett Yormark said a decision on a new TV agreement "will be made in the next week or two," with the @Big12Conference.

Seems like Big 12 could be trending towards extending current partnership with FOX and ESPN as opposed to taking rights to the open market.

Interesting that he believes the value of the contract will actually go up.

https://www.cbssports.com/college-fo...tter-of-weeks/

[Lobot]

Just ran across this from Ari Temkkin, an ESPNU and Kansas broadcaster……

Brett Yormark said a decision on a new TV agreement "will be made in the next week or two," with the @Big12Conference.

Seems like Big 12 could be trending towards extending current partnership with FOX and ESPN as opposed to taking rights to the open market.

[Lobot]

Here's the whole interview with Yormark from yesterday.

https://www.youtube.com/watch?v=L9qOUBMpY24

[bearcatbret]

Giving the Big 12 all of Utah, Ohio, and Florida is a bit generous. They admittedly are the only shows in those five states, except in Texas where they compete with a very healthy A&M.

I get that and agree with it. It is the same as giving Iowa State the entire state. I just thought it interesting to see marketing in action. However, UC had done a tremendous job in growing its fan base (winning has a way of doing that).

[red_n_black_attack]

As it transitions from a conference defined by five states with a combined population of a little more than 40 million to one that includes eight states and a combined population of 76.5 million, the Big 12 Conference has contracted with a nationally known creative agency to “contemporize” its brand and broaden its appeal to a younger, more diverse audience.

Big 12 hires creative agency to elevate brand nationally | The Journal Record

The Big 12 just doubled its population.

Giving the Big 12 all of Utah, Ohio, and Florida is a bit generous. They admittedly are the only shows in those five states, except in Texas where they compete with a very healthy A&M.

[Lobot]

This, of course, is tongue-in-cheek, but has anyone noticed that Brett Yormark resembles Gollum from the Lord of the Rings trilogy?

I've been trying to make this work all week and I don't see it. Lol

[bearcatbret]

As it transitions from a conference defined by five states with a combined population of a little more than 40 million to one that includes eight states and a combined population of 76.5 million, the Big 12 Conference has contracted with a nationally known creative agency to “contemporize” its brand and broaden its appeal to a younger, more diverse audience.

Big 12 hires creative agency to elevate brand nationally | The Journal Record

The Big 12 just doubled its population.

[Lobot]

A little bit more on the TV contract negotiations from Adam Zagoria. Beware of multiple ads,pop ups, etc. because Forbes

https://www.forbes.com/sites/adamzag...h=b4dfa336e818

[swilsonsp4]

This, of course, is tongue-in-cheek, but has anyone noticed that Brett Yormark resembles Gollum from the Lord of the Rings trilogy?

[GoBearcats31]

Big 12 is finalizing a scheduling model that features no divisions, protects rivalries & includes Texas & OU in 23 & 24, sources tell @SINow.

Every school would play the other at least once in 2 years, which, yes, means matchups like Houston-UT & OU-Cincy
https://www.si.com/college/2022/10/1...ionless-format

[Lobot]

I'll say this again. If Texas and and OU can play at TCU's Amon Carter Stadium, they can play at Nippert. After the most recent expansion, Amon Carter holds 50,307 and to be honest it's a smallish stadium even at that capacity.