Welcome to the Big XII

[GoBearcats31]

NEWS: The Big 12 has agreed to a six-year, $2.28 billion media rights deal with ESPN and Fox Sports, per @Ourand_SBJ.

The extension will bring in $380M a year — a $160M increase from its current deal.

https://sportsbusinessjournal.com/SB-Blogs/Breaking-News/2022/10/Big-12-renews-media-deal-ESPN-Fox.aspx

[bearcatbret]

In any case, it’s all better than 7M

And better than the $750,000 per school in the Mack.

[Lobot]

My understanding is that this is being handled as an extension, with all changes occurring at the end of the current agreement.

It’s tiered from what I learned today. We don’t get a full share until the new contract kicks in. And to your point, that’s now my understanding as well.

In any case, it’s all better than 7M

[swilsonsp4]

Ourand at SBJ is indicating the total package is 400M for the conference for Tier 1 and 2 rights. This does not appear include postseason or championship cuts from those events.

The question is how this gets divided and when it takes effect. If it’s after Texas and OU depart then we’re talking 33M per school.

My understanding is that this is being handled as an extension, with all changes occurring at the end of the current agreement.

[Lobot]

I was really looking forward to $40M or above. I guess that there are lower tiers that may get some revenue. Also, the conference can wait for a year and reopen the negotiations.

I think you're going to get that with the shares of postseason $ in this conference. In all sports. the $33M is strictly TV rights

[bearcatbret]

I was really looking forward to $40M or above. I guess that there are lower tiers that may get some revenue. Also, the conference can wait for a year and reopen the negotiations.

[Lobot]

Ourand at SBJ is indicating the total package is 400M for the conference for Tier 1 and 2 rights. This does not appear include postseason or championship cuts from those events.

The question is how this gets divided and when it takes effect. If it’s after Texas and OU depart then we’re talking 33M per school.

[swilsonsp4]

The more articles I read, the higher the per school payout is. I've seen anywhere from 33M to 60M per school over the course of 5 articles. The higher the number gets, the more suspect it is IMO. I think we might get lucky to hit 40M but anything is an improvement over 7M

The $33M being tossed around would be strictly from Disney/Fox. There are other sources of income that potentially push each school's receipts much higher.

[Lobot]

The more articles I read, the higher the per school payout is. I've seen anywhere from 33M to 60M per school over the course of 5 articles. The higher the number gets, the more suspect it is IMO. I think we might get lucky to hit 40M but anything is an improvement over 7M

[bearcatbret]

Interesting that he believes the value of the contract will actually go up.

https://www.cbssports.com/college-football/news/big-12-may-secure-new-media-rights-deal-with-current-partners-in-matter-of-weeks/

The value may just go up because of the competition. These games will mean everything week in and week out. I suspect that Texas and Oklahoma will go the same route as Nebraska. Great money but irrelevant in terms of winning. Heck, those two teams cannot even compete in the Big 12 right now.

[GangstaTakester]

Just ran across this from Ari Temkkin, an ESPNU and Kansas broadcaster……

Brett Yormark said a decision on a new TV agreement "will be made in the next week or two," with the @Big12Conference.

Seems like Big 12 could be trending towards extending current partnership with FOX and ESPN as opposed to taking rights to the open market.

Interesting that he believes the value of the contract will actually go up.

https://www.cbssports.com/college-football/news/big-12-may-secure-new-media-rights-deal-with-current-partners-in-matter-of-weeks/

[Lobot]

Just ran across this from Ari Temkkin, an ESPNU and Kansas broadcaster……

Brett Yormark said a decision on a new TV agreement "will be made in the next week or two," with the @Big12Conference.

Seems like Big 12 could be trending towards extending current partnership with FOX and ESPN as opposed to taking rights to the open market.

[Lobot]

Here's the whole interview with Yormark from yesterday.

https://www.youtube.com/watch?v=L9qOUBMpY24

[bearcatbret]

Giving the Big 12 all of Utah, Ohio, and Florida is a bit generous. They admittedly are the only shows in those five states, except in Texas where they compete with a very healthy A&M.

I get that and agree with it. It is the same as giving Iowa State the entire state. I just thought it interesting to see marketing in action. However, UC had done a tremendous job in growing its fan base (winning has a way of doing that).

[red_n_black_attack]

As it transitions from a conference defined by five states with a combined population of a little more than 40 million to one that includes eight states and a combined population of 76.5 million, the Big 12 Conference has contracted with a nationally known creative agency to “contemporize” its brand and broaden its appeal to a younger, more diverse audience.

Big 12 hires creative agency to elevate brand nationally | The Journal Record

The Big 12 just doubled its population.

Giving the Big 12 all of Utah, Ohio, and Florida is a bit generous. They admittedly are the only shows in those five states, except in Texas where they compete with a very healthy A&M.