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Ryan Day hit the corporations for help. He says just a phone call away from losing players. Fear perhaps but today's reality:
Day spoke in front of 100 members of the Columbus business community and potential NIL donors Thursday morning, talking about what On3’s Pete Nakos called his boldest strategy yet: “putting a price tag on how much it will take to keep the Buckeyes competitive.”
Day made the comment that $13 million will keep Ohio State at the top of college football. From conversations with recruits and families, Day and his staff have cobbled together a blueprint of what other schools are offering.
One phone call, and they’re out the door,” Day said. “We cannot let that happen at Ohio State. I’m not trying to sound the alarm, I’m just trying to be transparent about what we’re dealing with.”
Day said the Buckeyes have been gathering information by talking to recruits and their families and getting a sense of what other schools might be discussing with NIL deals. He said he believes right now top-shelf quarterbacks require $2 million in NIL money. Major offensive tackles and edge rushers he said are about $1 million.
To be clear, this isn't a matter of just dropping McDonald's bags of cash to land recruits – Day and Gene Smith were both pretty clear that Ohio State had no intention of getting into the world of straight payments for commitments.
But brand endorsements, autograph signings, camps, guest appearances, and promoting businesses – that's where the money is going to come from. And with the number of local business partners eager to do business with the Buckeyes, that seems entirely realistic.
Players not having to sit out for transferring one time plays a big role in this. After one massive season, other programs could come calling if a player chooses to enter the transfer portal. It also goes into the world of recruiting. Ohio State athletic director Gene Smith referenced schools that are basically directly paying recruits through NIL right now, which isn’t technically allowed by NCAA rules, but it is something that has not been enforced.
UDF I would like to see pics of Bearcat 5 stars eating ice cream and then shopping at Kroger.
It is just the tip of the iceberg,
Day spoke in front of 100 members of the Columbus business community and potential NIL donors Thursday morning, talking about what On3’s Pete Nakos called his boldest strategy yet: “putting a price tag on how much it will take to keep the Buckeyes competitive.”
Day made the comment that $13 million will keep Ohio State at the top of college football. From conversations with recruits and families, Day and his staff have cobbled together a blueprint of what other schools are offering.
One phone call, and they’re out the door,” Day said. “We cannot let that happen at Ohio State. I’m not trying to sound the alarm, I’m just trying to be transparent about what we’re dealing with.”
Day said the Buckeyes have been gathering information by talking to recruits and their families and getting a sense of what other schools might be discussing with NIL deals. He said he believes right now top-shelf quarterbacks require $2 million in NIL money. Major offensive tackles and edge rushers he said are about $1 million.
To be clear, this isn't a matter of just dropping McDonald's bags of cash to land recruits – Day and Gene Smith were both pretty clear that Ohio State had no intention of getting into the world of straight payments for commitments.
But brand endorsements, autograph signings, camps, guest appearances, and promoting businesses – that's where the money is going to come from. And with the number of local business partners eager to do business with the Buckeyes, that seems entirely realistic.
Players not having to sit out for transferring one time plays a big role in this. After one massive season, other programs could come calling if a player chooses to enter the transfer portal. It also goes into the world of recruiting. Ohio State athletic director Gene Smith referenced schools that are basically directly paying recruits through NIL right now, which isn’t technically allowed by NCAA rules, but it is something that has not been enforced.
UDF I would like to see pics of Bearcat 5 stars eating ice cream and then shopping at Kroger.
It is just the tip of the iceberg,
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